|Harvard business professor Daniel Isenberg studied 16 senior managers in major American corporations. He spent days interviewing them, observing them as they worked and watching them perform various exercises designed to identify what made them successful. He discovered 5 different ways in which successful managers use intuition:
Charles Merrill of Merrill Lynch once said that if he made decisions fast, he was right 60% of the time. If he took time, analysed a situation and made a decision carefully, he would be right 70% of the time. However, the extra 10% was seldom worth the time.
Intuition is based on everything we already know and have experienced, intellectually and emotionally.
We may not be able to explain the rationale behind our ‘gut instinct’ but it is more than a whim.